You can also see my experience on LinkedIn.
Razorfish Health
VP, Digital Strategy: August 2022–Present
Digitas Health
VP/Director, Content Strategy June 2021–August 2022
Director, Content Strategy June 2019–June 2021
Senior Manager, Social Strategy February 2018–June 2019
Content strategy is the practice of delivering business insight from the intersection of behavior, culture, and identity. These insights fuel creative problem solving to help brands create stories worth sharing, and unlock what compels people in moments of truth: making a decision to be healthier. In this role, I'm working with some of the world’s largest and most innovative pharmaceutical, immuno-oncology, and medical device brands to develop content that connects and drives action
CLIENTS: “epic and private” – Ron Swanson
Brownstein Group
Social Media & Digital Content Supervisor June 2016–December 2017
Managed social media strategy, campaign, and activation development, plus provided internal counsel on social media trends and platform updates
CLIENTS: IKEA USA, Xfinity Mobile, National Lacrosse League, Wonder Ball, Ansell Healthcare
PRESS: IKEA USA in Adweek's roundup of 2017's best April Fool's Day jokes
AWARDS: The Drum's Social Buzz Awards Finalist for "Best Social Stunt" – IKEA USA's Bïgland
O3 World
Social Strategist: May 2015–May 2016
Launched a new client-facing social media practice, while spearheading marketing and public relations efforts for the agency and its one-day event for digital innovators, Forge Conference
AWARDS: Webby Awards Official Honoree for "Best Events Website" – Forge Conference 2015
LevLane
Social Media Supervisor: June 2014–May 2015
Social Media Manager: September 2013–June 2014
Led the social media practice, responsible for all client social media strategy, including the creation of thoughtful and forward-thinking content strategies, community management, reputation management, and measurement across channels for brands in retail, health and wellness, and the City of Philadelphia
CLIENTS: Massage Envy Spa, Rothman Institute, the Philadelphia Recycling Office, MDVIP, the Mayor's Office of Transportation and Utilities, the Philadelphia International Airport, and more
Digitas Health
Associate, Corporate Communications: March 2010–August 2013
Coordinated strategic marketing and public relations opportunities, while managing global social media strategy for the largest digitally-native brand agency in health and wellness
UD Career Acceleration Network and UD Lerner Executive Mentoring Program
Mentor and Alumni Advisor: April 2017–Present
As an advisor with the University of Delaware Career Acceleration Network (UD CAN), I offer students and alumni expert advice on career paths in advertising and marketing, provide résumé feedback, and help them prepare for upcoming interviews. I also serve as a mentor to current UD students within the Lerner Executive Mentoring Program.
CreativeMornings Philadelphia
Host: November 2016–May 2019
After a year serving on the CreativeMornings Philadelphia committee, I took over as host of the free monthly breakfast lecture series for creative types in the City of Brotherly Love. I identified and recruited diverse and engaging speakers, while building our creative community both in person and online.
Arts + Business Council of Greater Philadelphia
Technology Connector: 2016–2017
Technology Connectors™ is the only comprehensive technology assistance program dedicated to the needs of Greater Philadelphia's arts and cultural community. As part of this program, I provided services designed to assist the region's arts and cultural organizations with technology infrastructure, planning, and project implementation, including those focused on social media strategy.
PARTNERS: Fleisher Art Memorial (2016), African Cultural Alliance of North America (2017)
ADC's Global Portfolio Night
Volunteer Social Media Strategist: March–May 2015
ADC Portfolio Night is the world's largest advertising portfolio review. This fast-paced evening of advice, networking and recruitment takes place all over the globe on the same day. In 2015, I planned, developed, and implemented a global social media content strategy for the world's largest advertising portfolio review and recruitment event, in collaboration with the Art Director's Club's Director of Community and a talented team of agency pros in Philadelphia, Boston, and New York City.
Social Media Club Philly
Board Member: 2014–2015
Social Media Club (SMC) Philly the Philadelphia chapter of the world’s largest community of social media professionals. Founded in 2006, to help individuals and organizations explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables individuals to explore their personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest.
Bachelor of Science, Business Administration
University of Delaware, 2009
My commitment to learning also extends outside of pursuing an additional degree, including taking classes in:
Italian at the America-Italy Society of Philadelphia
Graphic design and layout at Moore College of Art & Design
• Excellent written and oral communication skills
• Spectacular social media skills – including Facebook, Twitter, Pinterest, Instagram, YouTube, Snap, TikTok, and more
• Working knowledge of Adobe Creative Suite: Photoshop and InDesign
• Working knowledge of HTML and Wordpress