Senior Manager, Social Strategy at Digitas Health
Philadelphia, PA, February 2018–Present
Social Media & Digital Content Supervisor at Brownstein Group
Philadelphia, PA, June 2016–December 2017
Leading the development of social media strategies, campaigns, and activations, as well as providing internal counsel on social media trends and platform updates
CLIENTS: IKEA USA, XFINITY Mobile, National Lacrosse League, Wonder Ball, Ansell Healthcare
PRESS: IKEA USA in Adweek's roundup of 2017's best April Fool's Day jokes
AWARDS: The Drum's Social Buzz Awards Finalist for "Best Social Stunt" – IKEA USA's Bïgland
Social Strategist at O3 World
Philadelphia, PA, May 2015–May 2016
Launched a new client-facing social media practice, while spearheading marketing and public relations efforts for the agency and its one-day event for digital innovators, Forge Conference
AWARDS: Webby Awards Official Honoree for "Best Events Website" – Forge Conference 2015
Social Media Supervisor at LevLane
Philadelphia, PA, September 2013–May 2015
Led the social media practice (promoted from Social Media Manager in June 2014), responsible for all client social media strategy, including the creation of thoughtful and forward-thinking content strategies, community management, reputation management, and measurement across channels for brands in retail, health and wellness, and the City of Philadelphia
CLIENTS: Massage Envy Spa, Rothman Institute, the Philadelphia Recycling Office, MDVIP, the Mayor's Office of Transportation and Utilities, the Philadelphia International Airport, and more
Corporate Communications Associate at Digitas Health
Philadelphia, PA, March 2010–August 2013
Coordinated strategic marketing and public relations opportunities, while managing global social media strategy for the largest digitally-native brand agency in health and wellness
Alumni Advisor for UD Career Acceleration Network
Newark, DE, April 2017-Present
As an advisor with the University of Delaware Career Acceleration Network (UD CAN), I offer students and alumni expert advice on career paths in advertising and marketing, provide résumé feedback, and help them prepare for upcoming interviews.
Host of CreativeMornings Philadelphia
Philadelphia, PA, November 2016-Present
After a year serving on the CreativeMornings Philadelphia committee, I've taken over as host of the free monthly breakfast lecture series for creative types in the City of Brotherly Love. I'm on the hunt for engaging speakers, while building our creative community both in person and online.
Technology Connector for the Arts + Business Council of Greater Philadelphia
Philadelphia, PA, March 2016-Present
Technology Connectors™ is the only comprehensive technology assistance program dedicated to the needs of Greater Philadelphia's arts and cultural community. We provide services designed to assist the region's arts and cultural organizations with technology infrastructure, planning, and project implementation, including those focused on social media strategy.
PARTNERS: Fleisher Art Memorial (2016), African Cultural Alliance of North America (2017)
Organizer of CreativeMornings Philadelphia
Philadelphia, PA, October 2015-October 2016
CreativeMornings is a free monthly breakfast lecture series for creative types. As part of the Philadelphia chapter's committee, I'm working to create a social community around the speakers, lectures, and creativity in the City of Brotherly Love.
Volunteer Social Media Strategist for ADC's Global Portfolio Night
Worldwide, March-May 2015
ADC Portfolio Night is the world's largest advertising portfolio review. This fast-paced evening of advice, networking and recruitment takes place all over the globe on the same day. In 2015, I planned, developed, and implemented a global social media content strategy for the world's largest advertising portfolio review and recruitment event, in collaboration with the Art Director's Club's Director of Community and a talented team of agency pros in Philadelphia, Boston, and New York City.
Board Member for Social Media Club Philly
Philadelphia, PA, 2014-2015
Social Media Club (SMC) Philly the Philadelphia chapter of the world’s largest community of social media professionals. Founded in 2006, to help individuals and organizations explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables individuals to explore their personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest.
Bachelor of Science, Business Administration
University of Delaware, January 2010
• Excellent written and oral communication skills
• Spectacular social media skills – including Facebook, Twitter, Pinterest, Instagram, and more
• Working knowledge of Adobe Creative Suite: Photoshop and InDesign
• Working knowledge of HTML and Wordpress