Looking for a thought leader for your next social media, marketing, or public relations event? I'm always looking for new opportunities to share what I know and learn from others in the field. Take a look at my experience below, then contact me if you're in need of a speaker, guest lecturer, or panelist.
Writer for The Journal of Digital & Social Media Marketing
"Best Practices for Producing Stories on Instagram," May 2018
Seven years and 700 million users after launching, Instagram’s latest product offering poses unique opportunities and challenges for brands. From creative and content strategies to live streaming options to new advertising opportunities, Instagram Stories provide brands with unique ways to innovate and make an impact on both their businesses and their audiences.
Moderator for Philly Tech Week 2018's Introduced by Technically
"The Customer Journey: A Thoughtful Approach to User Experience" in Philadelphia, PA, May 2018
You’ve gained another customer — yay! But what led them to your service or product? Why did they decide to opt in or buy? Which touch-points did the trick? In this panel, the audience heard from a variety of agencies and big brands on how they track customer journey and the innovative ways they cultivate and measure brand loyalty.
Panelist for Philadelphia Public Relations Association
"Unleash the Hidden Advantages of LinkedIn, Facebook and Twitter" in Philadelphia, PA, October 2017
Sometimes social media can feel like driving a rental car. You understand the basics, but feel mystified on how to take things to the next level. In this panel discussion, leading experts shared ways to leverage the real advantages of social media – including lead generation, strategic recruitment and content marketing.
Discussion Leader for Philly HUG
"Technology Roundtables" in Philadelphia, PA, September 2017
From social media to SEO, email to coding, this Philly HubSpot User Group event invited its community to ask their most pressing content marketing questions. Expert panelists provided insights and recommendations to help brands big and small connect and convert online.
Speaker at Delaware Valley Green Building Council
"LinkedIn Strategies that Generate Leads and Engage the Right Audiences" in Philadelphia, PA, July 2017
You’re doing it wrong; LinkedIn that is. If you’re using LinkedIn as a job board and the occasional promotional channel, you’re not alone, but you’re not leveraging the real advantages of this underutilized platform. Whoever said you need to work harder to support BD did not know they could instead make LinkedIn work smarter.
Attendees earned 1.5 GBCI CE hour and 1 AIA LU
Speaker at Social Media Day Philadelphia
"When Social Leads an Integrated Campaign" in Philadelphia, PA, June 2017
Social media has grown to be an influential, interactive, and results-driven channel for building brands and connecting with customers… but it’s still just one channel. This flash talk illustrated what happens when social leads the planning, ideation, and execution of an integrated communication effort. Spoiler alert: the success extends beyond the screen.
Speaker at The Social Shake-Up Show
"Innovating on Instagram" in Atlanta, GA, May 2017
The average engagement per Instagram post has grown by 416% over the last two years. Is Instagram right for your brand? If it is, you’ve got to find time to keep pace with its new features, and given the rate of innovation, it’s not surprising that so many brands can’t keep up with the changes. We tackled these topics and more during this interactive Social Shake-Up session.
Guest Lecturer at Temple University
"Interactive Media, Marketing, and Advertising" in Philadelphia, PA, February 2017
This interactive course explores the dynamic space of interactive media, including how advertisers use the space to create branded programs that are seamlessly integrated with general offline advertising and marketing efforts. As a guest lecturer, I presented best practices in Facebook content creation and challenged the students to create their own posts that embody the spirit of a brand.
Panelist at NKCDC and Port Richmond Business Alliance
"Marketing for Small Businesses" in Philadelphia, PA, September 2016
In an effort to help members of the North Kensington, Port Richmond, and Northern Liberties business communities become better versed in online marketing, the NKCDC partnered with the Port Richmond Business Alliance to provide a consultation session for local business owners. Expert panelists met with entrepreneurs and business owners for one-on-one consultations on how social media and storytelling could help their businesses grow.
Discussion Leader at #ConvenePHL
"Beyond the Event: Keeping the Momentum" in Philadelphia, PA, June 2016
Hosting an event and creating an engaging experience takes a fair amount of resource and time, but many event organizers struggle to take the energy, conversation, and momentum of their events and share them with a wider audience while keeping attendees engaged. In this quarterly session, attendees brought their challenges, ideas, and best practices as we discussed ways to maximize their event's potential.
Speaker at Philly Tech Week 2016's Business Conference
"Technical.ly Introduced: A Curated B2B Event" in Philadelphia, PA, May 2016
At this event, local business owners had the opportunity to meet with some of the most talked about companies in Philadelphia, while learning how to improve their SEO and social media strategies with local experts.
Guest Speaker at Temple University
"Advertising Account Management" in Philadelphia, PA, March and October 2015, March 2016
This course teaches the management of the agency-client relationship, involving account executives and brand managers. As a guest speaker, we discussed career development, the ways various departments collaborate with account managers to achieve client goals, and how account management skills can be applied to all roles within an agency.
Speaker at Philly Tech Week 2015's Entrepreneur Boot Camp
"Using Social Media to Connect and Convert Customers" in Philadelphia, PA, April 2015
Geared towards early stage entrepreneurs, this fast-paced boot camp featured experts ready to teach the basics of starting a business, including customer acquisition. Things have changed in the digital age, so we discussed the five things entrepreneurs need to know about using social media to drive conversion.
Guest Lecturer at University of the Arts
"Assessing, Analyzing, and Monitoring Social Media" in Philadelphia, PA, October 2014
How do you know what makes a social media campaign great? It's all in the analytics. Knowing which metrics are most important to your campaign is the first step to ensuring that your social media campaigns are driving business success.
Speaker at Pennsylvania Conference for Women
"Creating a Powerful Story with Instagram" in Philadelphia, PA October 2014
Instagram has taken over, but what does that mean for you – personally and professionally? Learn how you can use this image-based social network to connect and engage. Whether you are corporate, small business, or a non-profit, you will leave inspired with ideas on how to propel your work forward.
Guest Lecturer at University of the Arts
"Effective Writing for Digital Content" in Philadelphia, PA, July 2014
Platform knowledge, brand awareness, and audience understanding – how do they come together in great social media writing?
Guest Lecturer at Philadelphia University
"UX for Communications Majors" in Philadelphia, PA, August 2011
What is the role of user experience in traditional, digital, and social communications?
Panelist at Advertising Women of New York Career Conference
"How to Market Like a Digital Rockstar" in New York, NY, November 2010
What's it really like to work in advertising? As part of a Digitas and Razorfish panel, I shared honest insights with students at the AWNY's Career Conference